In 2025, one name stood out above the rest in the South African marine industry — Suzuki Outboards. More boaters than ever before chose Suzuki, resulting in a record-breaking 55% market share of 4-stroke outboards sold nationwide. This milestone surpasses Suzuki’s previous high of 53.8% and confirms Suzuki Marine as the preferred outboard brand for more than half of the market.

At Bayview Boating, we see this confidence firsthand. Boaters are no longer just purchasing engines — they’re investing in reliability, efficiency, and long-term ownership value.

Record Market Share in a Highly Competitive Marine Industry

Achieving market leadership year after year is no small feat, especially in a demanding and competitive marine environment. In 2025, Suzuki Marine didn’t just grow — it strengthened its leadership position, setting new benchmarks for both sales volume and customer trust.

This record 55% market share reflects more than strong sales; it represents confidence in Suzuki’s engineering, dealer network, and long-term support across South Africa.

Record Sales Backing the Numbers

Alongside its market share success, Suzuki Marine recorded its highest-ever annual sales, with 1,663 outboards sold in 2025, surpassing the previous record of 1,650 units set in 2022. These figures include both 2-stroke and 4-stroke outboards sold throughout Southern Africa.

In a market where buyers are increasingly focused on:

• Reliability

• Fuel efficiency

• Lower operating costs

• Long-term ownership value

These results speak volumes. Boaters aren’t just buying an outboard — they’re making a smarter, future-focused choice.

Industry-Leading Customer Satisfaction

Suzuki’s success isn’t measured by sales alone. In 2025, Suzuki Marine achieved an impressive Customer Satisfaction Score of 95.6%, reinforcing the brand’s reputation for exceptional service, product support, and ownership experience.

For Bayview Boating customers, this translates into confidence long after the sale — on the water and beyond.

Why More Boaters Are Switching to Suzuki and GAINing More

Suzuki’s continued growth is driven by the real-world benefits customers experience every day. When boaters switch to Suzuki, they GAIN more:

G – Greater Reliability

Proven engineering and durability you can trust season after season.

A – Advanced Efficiency

Class-leading fuel economy that reduces running costs and maximises time on the water.

I – Innovative Technology

Smart, user-friendly features designed to enhance performance and simplify ownership.

N – Next-Level Value

Excellent resale value, long-term savings, and complete peace of mind.

These aren’t just promises — they’re benefits delivered every time a Suzuki outboard hits the water.

A Shared Achievement Across the Suzuki Marine Network

This milestone is the result of strong collaboration across the Suzuki Marine network. Suzuki extends sincere thanks to its dedicated dealer partners and loyal customers, whose trust continues to drive success nationwide.

At Bayview Boating, we are proud to be part of this network and to support Suzuki owners with expert advice, servicing, and after-sales support.

Thinking About Your Next Outboard?

If you’re considering your next outboard motor, now is the perfect time to experience what more than half of South Africa’s boaters already know.

Visit Bayview Boating, your trusted Suzuki Marine dealer, and discover the power, efficiency, and long-term value that set Suzuki apart.

As we look ahead, Suzuki Marine remains committed to innovation, performance, and delivering even greater gains for the future of boating.

Thank you for switching, GAINing, and growing with Suzuki Marine.